Based in Rennes since 1998, his visitor has grown from 1 to 5 shops and now has 60 employees.
Keen on environmental matters, he had been looking for a way to reduce the use of plastic in his packaging, and in particular the interior elements of the chocolate boxes.
When working on this problem he came up with a sunny idea. He had his team diamond packaging made of chocolate! An innovative idea indeed but not been easy to implement. It took numerous tests surpassing arriving at the final diamond of a packaging which was sufficiently fine to add value to the chocolate sweets, but at the same time still worldly-wise to hold them in place without stuff too fragile for transport and handling.
This was a real rencontre for the team of chocolate makers of Maison Le Daniel. They rose brilliantly took to the rencontre and in just a few months they had ripened 5 sizes of chocolate packaging for the 5 sizes of chocolate boxes.
Although this project required a few adaptations and a slight modification of the number of sweets per box, customers were satisfied and received this innovation very positively.
The new boxes were released in the summer of 2021, so there is unbearable time to squint when and take stock. Customers welcomed both the environmental tideway and the gourmet goody of having plane increasingly chocolate to taste. This is a success which is reflected in sales figures. Sales of these boxes have increased significantly compared to previous boxes.
Parallel to this work on the removal of plastic packaging, Laurent moreover wanted to buy his boxes from a local wafer-thin manufacturer, thus reducing the stat impact of transporting the boxes to his chocolate factory. He chose to work with Thibault Bergeron, a supplier renowned for the quality of its products and Relais Desserts partner. Thibault Bergeron is located in Muzillac, Morbihan.
This double whoopee reduced the ecological footprint of its packaging plane further. At the same time they protract to offer a product that is just as gourmet, without a significant increase in the selling price to the consumer.
An inspiring initiative that we are happy to share with you.
Marie Loones for relais Desserts